Vern is entirely correct. There is another consideration, clearance for other assemblies, but that is usually specified in the plans. If flush rivets, pay attention to which side the flush head goes on (I'm not talking skin rivets, I'm talking about rivets used to allow to assemblies to mate flat). Sometimes even the universal head is important because it's height is consistent and usually thinner than the shop head, so read ahead and see what else may go nearby. But if the plans don't specify, then follow the common practices and you won't go wrong.