More for Safety than longevity
I just got my plane out of annual, where the pads were replaced (I didn't build my RV9A so don't do the maintenance). It was my first experience with new pads. The A&P cautioned me about the "break-in" period and reduced breaking, although his concern seemed to be more that he got all the air out of the system when he bled them.
Anyhow, while the brake peddle felt very very solid, the initial breaking was terrible! I thought that he may have accidentally gotten some oil or grease on the pads. I was really glad he'd warned me or I might have found myself in some real trouble. In fact after one taxi down the runway, I had to exit the plane and pull it around to turn onto the taxiway, after the braking on one side was too poor to do an effective turn. I had braking but it was probably only 30% as effective as the old brake pads were. He was about to take the wheel pants off and check things again when the braking started to improve, a little bit each time I applied them. I finally had brakes that were good enough that I dared to do a flight. That was about 1 hour of flight time and 6 or 8 take-offs and landings ago and they keep on improving. I think they're almost up to the point of where my old brake shoes were before they were replaced.
Based on my experience, I'm also inclined to think the break-in is more about safety than longevity. Also, I found it interesting that before he pulled the wheel pants off again, he stuck his head down and he could smell the hot pads, so he knew they were pinching. They just weren't grabbing.
Rick Luck
N109RV
RV9A